During the MTV VMA's Eminem came face to sack with Austrian fashion reporter Bruno's, aka Sacha Baron Cohen, "kugelsack". Eminem stormed out of the awards ceremony but has since admitted to RapRadar he was in on the act saying "I'm thrilled that we pulled this off better than we rehearsed it. It had so many people going 'nuts' so to speak. Everyone was blowing me up about it" That's right people, talent doesn't make a celebrity, you have to go out there and grab it by the ball's. This inspiring moment was brought to you by the Paris Hilton school of celebrity.